{"product_id":"procure-prowash-super-concentrated-prowash-vegan-shampoo-300-ml","title":"PROCURE Shampoo 300 mL","description":"\u003cp\u003e\u003cstrong\u003ePROCURE Vegan Shampoo – Color Defense + Vibrancy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour color’s best protection starts in the shower. This super-concentrated vegan shampoo creates a luxurious, weightless lather that gently cleanses while helping preserve tone, shine, and vibrancy wash after wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePure, rich nourishment — never heavy, never stripping.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Protects color vibrancy\u003cbr\u003e• Helps close and smooth lifted cuticles\u003cbr\u003e• Boosts shine + softness\u003cbr\u003e• Lightweight, non-drying formula\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat It Does\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePROCURE gently removes impurities while infusing colour-treated hair with a rich blend of vegan oils and strengthening actives. Helps defend against dryness, dulling, fading, and the visible signs of premature damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTargets:\u003c\/strong\u003e colour fade, dryness, dullness, roughness, weak cuticles\u003cbr\u003e\u003cstrong\u003eHair feels:\u003c\/strong\u003e soft, smooth, hydrated, and visibly more vibrant\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy It Works\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e• \u003cstrong\u003eTruColour Care® Defense\u003c\/strong\u003e — helps protect color + vibrancy\u003cbr\u003e• \u003cstrong\u003eWeightless System\u003c\/strong\u003e — nourishes without buildup\u003cbr\u003e• \u003cstrong\u003eCuticle-Smoothing Agents\u003c\/strong\u003e — support shine + manageability\u003cbr\u003e• \u003cstrong\u003eSuper-Concentrated Formula\u003c\/strong\u003e — up to 92 washes per bottle\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eClean, Vegan, Color-Safe Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e100% Vegan + Cruelty-Free\u003cbr\u003eColour-preserving \/ scalp-friendly formulas\u003cbr\u003eFree of \u003cstrong\u003esulfates, parabens, salt, MI\/MCI, lactose \u0026amp; gluten\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSoftness and shine — \u003cstrong\u003enever\u003c\/strong\u003e sticky, greasy, or heavy.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair until a rich lather forms. Rinse.\u003cbr\u003eFor best results, follow with \u003cstrong\u003ePROCURE Vegan Conditioner\u003c\/strong\u003e and \u003cstrong\u003ePROCURE Hair Oil Capsules\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe for all color-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes. The formula is designed to help preserve vibrancy and protect against fading.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it dry out my hair?\u003c\/strong\u003e\u003cbr\u003eNo — PROCURE is hydrating, lightweight, and non-stripping.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often can I use it?\u003c\/strong\u003e\u003cbr\u003eEvery wash. It’s gentle and colour-safe.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho is it best for?\u003c\/strong\u003e\u003cbr\u003eAnyone with colour-treated, highlighted, or salon-processed hair seeking more shine, softness, and vibrancy.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePro Tip (Stylists Love This)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ePROCURE helps close the cuticle after chemical services — ideal for maintaining salon-fresh vibrancy between appointments.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eYour colour. Your shine. Protected every wash.\u003c\/strong\u003e\u003c\/p\u003e","brand":"SG","offers":[{"title":"Default Title","offer_id":43118889992450,"sku":"PW26-PROC-300A","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/7239\/files\/PROC-PW300-1.png?v=1776701470","url":"https:\/\/www.snobgirls.ca\/products\/procure-prowash-super-concentrated-prowash-vegan-shampoo-300-ml","provider":"SNOBGIRLS Canada","version":"1.0","type":"link"}