PROCURE Vegan Shampoo – Color Defense + Vibrancy
Your color’s best protection starts in the shower. This super-concentrated vegan shampoo creates a luxurious, weightless lather that gently cleanses while helping preserve tone, shine, and vibrancy wash after wash.
Pure, rich nourishment — never heavy, never stripping.
• Protects color vibrancy
• Helps close and smooth lifted cuticles
• Boosts shine + softness
• Lightweight, non-drying formula
PROCURE gently removes impurities while infusing colour-treated hair with a rich blend of vegan oils and strengthening actives. Helps defend against dryness, dulling, fading, and the visible signs of premature damage.
Targets: colour fade, dryness, dullness, roughness, weak cuticles
Hair feels: soft, smooth, hydrated, and visibly more vibrant
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TruColour Care® Defense — helps protect color + vibrancy
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Weightless System — nourishes without buildup
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Cuticle-Smoothing Agents — support shine + manageability
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Super-Concentrated Formula — up to 92 washes per bottle
100% Vegan + Cruelty-Free
Colour-preserving / scalp-friendly formulas
Free of
sulfates, parabens, salt, MI/MCI, lactose & gluten
Softness and shine — never sticky, greasy, or heavy.
Massage into wet hair until a rich lather forms. Rinse.
For best results, follow with
PROCURE Vegan Conditioner and
PROCURE Hair Oil Capsules.
Is it safe for all color-treated hair?
Yes. The formula is designed to help preserve vibrancy and protect against fading.
Will it dry out my hair?
No — PROCURE is hydrating, lightweight, and non-stripping.
How often can I use it?
Every wash. It’s gentle and colour-safe.
Who is it best for?
Anyone with colour-treated, highlighted, or salon-processed hair seeking more shine, softness, and vibrancy.
PROCURE helps close the cuticle after chemical services — ideal for maintaining salon-fresh vibrancy between appointments.
Your colour. Your shine. Protected every wash.
